Archive for the ‘PR Fame Communications’ Category

Social Networks Make It Easier Being Green

August 3rd, 2008

One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…

Crafting a Sexy, Green, Toxic, Secret Press Release

July 2nd, 2008

A story about toxic shower curtains was catapulted to national news because of a well-crafted, well-timed press release, according to The New York Times. The story, loaded with tips on writing better press releases, show the power of PR.  Read more…

Twitter Is All About Branding and Customer Service

May 20th, 2008

I think it’s safe to say that Twitter-mania has arrived. In every other interview I do, someone mentions Twitter. Doing a keyword search for “Twitter” in my RSS reader, I found thousands of blog posts about it.

But how does this micro-blogging site help marketers and PR professionals?

Read more…

Social Media and the Future of Small Businesses

May 15th, 2008

Social networking is an interesting topic, so whenever I hear about new ways people are using it I get a little excited. Listen to John Jantsch of Duct Tape Marketing.

John has been blogging about all things practical in marketing for the small business owner for years. After working with roughly 25,000 small business owners throughout his career, John has a pretty solid grasp of what they need. Read more…

PR’s Future Linked to Blogs, Web 2.0

May 14th, 2008

The evolution of blogs continues to fascinate me – with marketing and PR pros leading the way in finding innovative uses for them.

Take Todd Defren from SHIFT Communications. He’s recognized as the creator of the Social Media Release. Todd has this idea that companies should create online newsrooms on a blog platform.

Read more…