MarketingSherpa Blog

One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services.

This idea is “so Internet,” isn’t it? Only in the nerdy new Web world could an entity become “cool” by actually being *responsible*. But it’s true. And online social networks have become one of the leading ways of associating your brand with the green movement – especially with younger demos.

According to SRB Marketing, Inc.’s recent report, “Green Social Networks”, more than half of Americans ages 15-34 are using online social networks like Facebook, MySpace, LinkedIn, etc., while averaging over seven hours per week on them.

And there are good number of community groups at the sites (especially Facebook, from what I have seen), where your brand can make an impression that it cares about being green. But there are also other interesting places where consumers congregate for this movement.

Here are SRB’s Top 5 social networks for green marketing when it comes to Alexa traffic rankings:

1. Yahoo! Green

2. Care2

3. Treehugger

4. Gaia Community

5. Kiva

Now you know where to go. For more on SRB’s report, visit: http://www.srbmarketing.com/pubs_socnet_report.htm

Categories: Consumer Marketing, Consumer Packaged Goods, Ecommerce Eretail, Email Marketing, International Marketing, Non Profit Fundraising, Offline Marketing And Advertising, Online Advertising, Online Marketing, PR Fame Communications, Social Networking Evangelism Community Tags: Consumer Marketing, Email Marketing, eretail, Online Advertising, Online Marketing