Daniel Burstein

Where to Find Email Marketing’s Low-hanging Fruit

June 19th, 2012

At Email Summit 2012, Luke Thorpe, Multimedia Specialist, MECLABS, grabbed his camera, I grabbed a mic, and we traveled the vast recesses of the expo floor at Caesars Palace to ask attendees and sponsors where the low-hanging fruit is for email marketers. Here’s what they had to say …



If you’re the impatient type, simply click the time signature links below to jump ahead to specific pieces of email marketing advice.

0:36 – Joel Book, Principal, ExactTarget Marketing Research & Education Group, on converting your social media audience into email subscribers as well as using SMS to opt-in

1:41 – Milap Shah, CEO and founder, NexSales, on why less is more

2:19 – Jason Henderson, owner, Big Marketing, on relevancy using automated messages

2:54 – Dr. Flint McGlaughlin, Managing Director and CEO, on the headlines as a pickup line

3:25 – Jared Heath, Content Manager, School Improvement Network, on email coming from someone, not some company

3:44 – Kara Johnson, Email Marketing Manager, CareerBuilder, on the growth of mobile users

4:10 – Justine Jordan, Marketing Director, Litmus.com, on optimizing email campaigns to make them more email friendly

4:43 – Douglas Nerge, Senior Email Marketing Associate, W. W. Grainger, on leveraging customer behavior to identify cross-sell opportunities

5:20 – Nicole Cunningham, Windshuttle, on adding a personal element

5:34 – Brian Solis, Principal, Altimeter Group, on the segmentation of the message


Related Resources:

Email Summit 2012 DVD Combo Special

ScottsMiracle-Gro Uses SMS Messaging from ExactTarget to Attract New Email Subscribers (via ExactTarget)

Email Summit: Integrating mobile, social and email marketing channels

Design + Data = A Match Made in Heaven? (via Litmus)

You Can’t Measure What It Is You Do Not Value (via Brian Solis)

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Categories: Email Marketing Tags: , , , ,

  1. June 19th, 2012 at 04:21 | #1

    Hi guys,

    I was interested in this but the videos seem to have been removed. What gives?


  2. Selena Blue
    Selena Blue
    June 19th, 2012 at 07:25 | #2

    Sorry about that. The links will take you to the video clips now.

We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.