Marketing Research in Action: Content marketing data
On the latest episode of Marketing Research in Action, I discuss research about content marketing from MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition (free excerpt at that link), with Ninan Chacko, Global Chief Executive Officer, PR Newswire …
Here’s a look at what Ninan and I discussed. Feel free to use these links to jump straight to that point in the video.
1:06 – Webpages
1:38 – Social media (other than blogs)
2:28 – Press releases
4:34 – How a press release should look in 2012
6:35 – Using a press release to promote other content marketing channels
8:22 – The benefit of cross-media integration
And here is a closer look at that data from the SEO Benchmark Report …
Content marketing products, by organization size
Related Resources
Brand TV: Using Video to Engage Audiences (via PR Newswire)
Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue
MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition
Categories: Inbound Marketing content marketing, cross-media integration, press releases, social media