Paul Cheney

New Marketing Research: 3 profitable traffic sources most marketers are ignoring

June 2nd, 2011

If you’ve been reading this blog for just about any amount of time, you already know that landing page optimization is an effective way to increase the ROI of your website traffic.

But when most people think of landing pages, they think of pages tied to certain traffic sources. The most popular of those sources are generally PPC ads and email messaging.
But there are a few other opportunities to capitalize on your traffic with landing pages. Take a look at this marketing research chart from Boris Grinkot’s 2011 Landing Page Optimization Benchmark Report:
dedicated landing pages chart

According to the chart, most marketers aren’t optimizing traffic from:

  1. Social media sites
  2. Referring sites
  3. Organic search

Now right off the bat, you might be thinking that the reason those traffic sources aren’t capitalized on has to do with the fact that most websites aren’t getting traffic from those sources.

However, this data only factors in marketers who have traffic from these sources.

So for example, of the E-Commerce sites that are currently receiving organic search traffic, only 31% of them are capitalizing on it with dedicated landing pages.

The fact that some marketers are dedicating landing pages to these particular sources of traffic is a good indicator that they are working to convert that traffic, but that most marketers are simply missing out.

This one chart signals that there is a tremendous opportunity to get ahead of your competition and start capitalizing on more of your traffic.

Get 41 more charts like this one…FREE

This is simply one insight from one chart in the Benchmark Report. If you really wanted to, I’m sure you could get a lot more out of this chart. You’re only limited by your own business intelligence.

For the next few days, the entire chapter from the Benchmark Report this chart is in can be downloaded for free thanks to a generous sponsorship from HubSpot. All you need to do to get your 41 free charts including Boris’ insightful analysis is click the link below, fill out the form on the landing page, and download the chapter.

Get your free chapter now…

Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Paul helps turn raw research into easy-to-understand content for MarketingExperiments and MarketingSherpa readers. He earned his Bachelor of Arts in English Literature from Covenant College. Before joining the MarketingExperiments and Sherpa team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems, and dating his wife, Callie.

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  1. Diane Martin
    June 2nd, 2011 at 15:43 | #1

    Thank you so much for sharing your information!

  2. Alan Vitberg
    June 7th, 2011 at 10:12 | #2

    I sincerely appreciate both your willingness to share information and the value of the information!

  3. Ricardo Molina
    June 15th, 2011 at 04:38 | #3

    Very interesting blog and very interesting how this blog was made part of an overall campaign. Thanks for sharing the knowledge!!

  4. Mamun Rashid
    June 16th, 2011 at 03:30 | #4

    Thank you for sharing the chart. Do you have any information on the methodology of this research?

    Thanks

  5. Paul Cheney
    Paul Cheney
    June 16th, 2011 at 08:31 | #5

    @Mamun Rashid
    Hi Mamun,

    We gathered the data through an incentivized survey sent to our readers. 2,673 marketers participated.

    -Paul

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