Daniel Burstein

SMB Marketing: How an online store generated 659% three-year revenue growth

September 1st, 2015

On the MarketingSherpa blog, we report on every conceivable element of marketing success — from customer service to content marketing, email deliverability to responsive design.

One element of marketing success you shouldn’t overlook is passion.

Push-through-all-obstacles, make-the-impossible-possible, Teddy-Roosevelt-man-in-the-arena passion.

I met Marc Lobliner, Chief Marketing Officer, TigerFitness.com, at the MarketingSherpa Media Center at IRCE 2015. TigerFitness.com has been on the Inc. 5000 list of fastest-growing companies for three years in a row with 659% revenue growth over that period to $5.6 million in revenue (as of 2013).

You can watch the interview to hear Marc’s passion for yourself.


TigerFitness.com is not Marc’s first business. He helped create a new $100 million-plus category in the fitness industry — the Intraworkout category — with a product called Xtend.

“When you’re first to market, the brand lives on,” Marc said.

He later moved on to TigerFitness.com, where building a passionate group of employees (amplified by social media) has been a key to growth.

“Without employees making those customers happy, we’re not sitting here right now,” Marc said.

“Our company is about helping other people reach their goals,” he said, adding that if “we can’t help our employees reach their own interpersonal goals, how are we going to help our consumers reach their goals?”

Do you have passion for the brand you’re building? Your customers? Your employees? Just take a few minutes to listen to Marc talk, and it will ignite your own passion for using marketing to help your brand help customers.

“Our doubling-every-year growth — that doesn’t come from search engines. Anybody can buy Google ads. That comes from here [the heart], man,” Marc concluded. “That comes from loving what you’re doing and building a consumer base that knows you’re looking out for their best interest. And that’s what we’re all about.”


You can follow Daniel Burstein, Director of Editorial Content, MarketingSherpa, @DanielBurstein.


You might also like

MarketingSherpa Summit 2016 — February 22-24, 2016, at the Bellagio in Las Vegas

Where’s the Passion in B2B Marketing? [B2B Lead blog]

How Annie’s Homegrown Uses the Web to Generate Consumer Passion for Boxes of Macaroni [From MarketingSherpa]

Value Proposition Development: 5 insights to help you discover your value prop [From the MarketingExperiments blog]

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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