Social Media Trend 2009: Optimize
Client-side marketers are optimizing social-media efforts this year, says Karen O’Brien, Partner, Interactive Services, Crimson Consulting. I asked Karen to describe the social-media trends among her big-brand clients.
Optimization is a big trend, she says.
Companies are optimizing social media by:
o setting standards and goals about how many members, RSS subscribers, friends, etc. they’d like to have on social-media channels
o setting standards and goals about conversations they want to target on social networks
o consolidating multiple presences on social networks, such as YouTube, Facebook, MySpace (often, big companies have several profiles on various social networks, each profile representing a different product line, brand, or service)
“From a customer standpoint, it’s confusing to see a bunch of different [presences] unless they’re clearly labeled,” Karen says.
About 70% of consumers consider social-media sites to be sources of information that will influence purchasing decisions, according to research data in MarketingSherpa’s 2009 Social Media Marketing & PR Benchmark Guide.
Now is more important than ever to optimize. Make sure your brand is not only meeting its goals, but also consolidating its social-media presence and clearly labeling each one.
