Karen O’Brien, Partner, Interactive Services, Crimson Consulting, said something really interesting about trends she’s been seeing with her Fortune 1,000 clients. I share it with you.
We were chatting about social media (a specialty of Karen’s), and she said she is seeing every business unit within companies, as well as every group with a geographical, segment, or product focus within companies, start to consider social media and implement it into their marketing efforts Read more…
Yikes. Sometimes one letter can make a huge difference.
I was glancing over our blog today and something didn’t sit right with my post for last week.
“Only 85 million searches at Google Sites last year? That seems really low. I feel like I searched Google 85 million times last month.”
And sure enough, that stat should be “85 billion.” My bad!
Grandparents.com aims to entice grandparents to register a profile and/or subscribe to a free email newsletter by providing useful content that’s relevant to being a grandparent. Sound familiar? That’s kind of what we do at MarketingSherpa (for marketers, of course).
Whenever you have a site like this there’s one thing you’ve got to keep in mind, says Jerry Shereshewsky, CEO of Grandparents.com: “The Web is research on the hoof.” Read more…
Google is a growing giant. Some stats from comScore’s 2008 Digital Year in Review (a free report if you surrender some info):
– Nearly 85 million searches were conducted on Google sites in 2008
– Google sites captured 63.5% of the searches among the top five engines in December 2008
– Google captured about 90% of the overall growth in search volume last year. Read more…
MarketingSherpa members got a preview of our 2009 Social Media Marketing and PR Benchmark Guide last week. An executive summary, table of contents, and some great charts and analysis were released to them in PDF form.
The complete guide will be released the week of Feb. 9. Here are a few interesting nuggets for all of you to contemplate right now. Read more…
While talking to Gary Meo, Senior VP at Scarborough Research, about new metrics for measuring newspaper audiences, I couldn’t help but ask: What are his thoughts about the future of newspapers and what they need to do to survive.
Gary’s job is to oversee consumer behavior surveys in 81 local markets. His company works with 241 major newspapers in the industry to determine audience size and demographics. Read more…
The standard email marketing rule is that shorter subject lines are usually better than longer ones. But like all rules, this one has its caveats and exceptions.
A new white paper from marketing services firm Epsilon analyzed subject lines from more than 568 million client emails to determine the influence of length, word order and content on open rates and clicks. The major takeaway:
Read more…
I’m working on MarketingSherpa’s 2009 Wisdom Report, and I’m surprised by how many PR entries there are. Last year, we didn’t get near as many. (For those of you who don’t know, our Wisdom Report is an annual compilation of bits of wisdom marketers share with us from the past year.)
In addition, our end of year survey shows that PR best practices are a priority for marketers in 2009. I can’t help but think this must be a reflection of the economy and, subsequently, of marketers’ tightening budgets. PR, after all, is inexpensive and can be very effective. Read more…
More marketers are testing the world of Twitter and shaping their strategies. Last week we reported how a unique discount retail site, Woot, is using Twitter to promote products.
Then I came across the mother of all lists of brands on Twitter. The list has more than 200 links to feeds run by fast food companies, manufacturers, hoteliers, eretailers, airlines, publishers and many more. The companies are as large as GM and as small as online startups.
Read more…
I wasn’t looking for advice about online advertising when I scheduled time to talk to Jerry Shereshewsky, CEO, Grandparents.com, for a MarketingSherpa article I’m writing about marketing to grandparents.
That is what I should have expected from someone with 39 years of experience in the industry who last year took the helm of an ad-supported resource site for grandparents.
Read more…
