A/B Testing | MarketingSherpa Blog

A/B Testing: 4 tests from a crowdfunding site with double-digit results

July 26th, 2012 Daniel Burstein

Before you start an optimization program, you have to be clear on what you are trying to optimize. Or, as Brad Damphousse, the CEO of GoFundMe, a crowdfunding site, puts it, “What’s the one thing that really matters?”

The GoFundMe team determined that, for its site, it had to focus on making it easy for anyone to receive donations. To achieve that goal, the team would have to optimize for both of its customer segments (which are essentially on both sides of the transaction): users asking for donations and donors making those donations.

So, Brad launched a series of A/B tests to help convert more new users and to gain more donations from donors.

Test #1: Sell the service

For the first test, the team mapped out its funnel and identified where leaks were occurring.

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A/B Testing: Why don’t companies track ROI of testing and optimization programs?

June 26th, 2012 David Kirkpatrick

During our second annual MarketingSherpa and Marketing Experiments Optimization Summit 2012 two weeks ago in Denver, Dr. Flint McGlaughlin, Managing Director, MECLABS (the parent company of MarketingSherpa), presented some interesting data points on brand-new MECLABS research conducted by Meghan Lockwood, Senior Research Analyst, MECLABS, for the upcoming MarketingSherpa Website Optimization Benchmark Report.

I live blogged this material for MarketingExperiments, but I thought the research was worth sharing with our SherpaBlog readers as well.

One data point from this research from our Website Optimization Survey, which will be presented in an upcoming benchmark report, really stood out to me: