Marketing Management: Incorporating giving into your marketing department or agency
In the MarketingSherpa 2012 Executive Guide to Marketing Personnel, 52% of marketers from large companies agreed that their marketing departments’ potential are undermined because “management is autocratic, uses poor skills, is not encouraging, or has poor ethics.”
If this is a challenge you face as a leader, your problems run deeper than any one blog post can fix. After all, as John C. Maxwell has said, “There is no such thing as ‘business ethics;’ there’s just ethics.”
However, one way you can improve your department or agency and avoid being an autocratic, unethical leader (ouch) is by incorporating community giving into your team’s workflow.
Sometimes it can be difficult to carve out the time and resources to give back to the community, but the rewards for you and your staff are too numerous to ignore.
As an employee, to me the benefits are obvious. It feels good to not only support my coworkers with their philanthropic projects, but to know that they would similarly support me.
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An Instagram photo of MECLABS employees at the Susan G. Komen walk in Jacksonville, Fla.
Participating in events also provides a great bonding experience, and gives employees a chance to work together outside of the office.
However, as great as it is for employees, it can be harsh as a manager who has to answer to the bottom line. Reid Stone, CEO, HEROfarm, and Kurtis Loftus, President and Creative Director, The Kurtis Group, talk about how to balance the benefits of giving back with the realities of business.
“It benefits the bottom line when all of a sudden employees and managers are all communicating in a better way … which ultimately leads to more profit for the company. So internally, it’s phenomenal,” Reid said.
