Content Marketing: Focus on value, not length
August 26th, 2011
The other day I received a question about the desired length of a speaker submission for Email Summit 2012 in Las Vegas…
I noticed that the following questions do not include a word count min. or max. amount:
What can email marketers learn from your content?
Describe the session you would like to present (or organize).Seeing as this is a major component of the application, is there a required or recommended word length for each?
This is a question I get often about all types of content. How long should my blog post be? How long should my article be?
And the reason we didn’t put a word count on the speaker submission form, is because … Read more…
