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Content Marketing: Focus on value, not length

August 26th, 2011
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Stanley tape measure

The other day I received a question about the desired length of a speaker submission for Email Summit 2012 in Las Vegas

I noticed that the following questions do not include a word count min. or max. amount:

What can email marketers learn from your content?
Describe the session you would like to present (or organize).

Seeing as this is a major component of the application, is there a required or recommended word length for each?

This is a question I get often about all types of content. How long should my blog post be? How long should my article be?

And the reason we didn’t put a word count on the speaker submission form, is because … Read more…