For years, the debate on social media marketing centered on ROI. Marketers asked themselves “How can we measure the impact of social media?” “What’s the ROI on Twitter?” “How do we know if LinkedIn is worthwhile?”
Thankfully, those days are behind us. Data is available from tools both paid and free. Unfortunately, for whatever reason, not every marketer has taken advantage, as you can see in the chart below from Adobe and Econsultancy, which we pulled from The Social Media Data Stacks e-book.
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Five of the six metrics listed above have a greater number of marketers saying they’re important than the number of marketers tracking them. This is like saying it’s important to eat right and exercise while eating chili cheese fries and canceling your gym membership. It just doesn’t make sense.
But don’t worry — we have you covered. Here is a list of free tools you can use to start measuring each social media metric.
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Sure, the economy is a bit uncertain. But companies are still looking for high-performing marketing professionals. I know because they post these job openings almost daily on our marketing job listings page.
In fact, I recently came across a shocking bit of data in The Wall Street Journal. From my experience, jobs in advertising and marketing tend to be the most sensitive in an uncertain economy. In a recession, most CEOs seem to cut the marketing budget as step #1 (Step #12, corporate jet).
However, according to SimplyHired, marketing managers is “where the work is,” as it’s listed as one of the occupations listed as having many openings.
I’m not personally familiar with this metric, but marketing managers is listed as having 108 job openings for every 1,000 people employed. That is much more than the “few openings” for mental-health counselors and preschool teachers, with only two openings per 1,000 employed. It’s even more than registered nurses, which I always see recruitment ads for and is widely regarded as desperately in need of more talented people (82 per 1,000).
Intuit is one such company hiring marketing professionals right now. So, I sat down with Leslie Mason, a Senior Recruiter at the computer software company, to help give you an inside scoop about what companies are looking for when they fill these plentiful marketing job openings.
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It can take a long time and lots of experience before you are “ready” to become a consultant. Even then it might not be right for you.
That’s the big takeaway I found while researching the characteristics of successful marketing and PR consultants for a MarketingSherpa article and quiz. But there are other traits that should be mentioned. Read more…
