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Marketing Wisdom: Your peers share the surprising foundation that shaped their marketing efforts for 2011

December 6th, 2011
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Please forgive me for opening this post with a trite statement, but I simply cannot believe we’re already approaching the end of 2011.

(That was for my dad, who spent most of his 50s lamenting the speed in which 365 days can pass.)

Platitudes aside, the end of a calendar year marks a time of reflection, where marketers look back at the year, and use this knowledge to better plan for the one ahead.

This also means that it’s time for you to send us your wisdom for the MarketingSherpa 2012 Marketing Wisdom Report (sponsored by HubSpot). Our 10th annual collection of anecdotes, ideas, test results and inspiration from marketers like you, will be distributed for free in January to all MarketingSherpa and HubSpot readers and customers.

As I prepare to digest a slew of submissions for this year’s go-round, I felt it was only right to take one last look at the 2011 edition, to see where we were a year ago, and what we’ve learned along the way. While combing through the pages, I was reminded of some notable pieces of advice, as well as a prominent common thread that ran throughout:

Communicate.

You’d think with all the exciting new technologies that have come about, 2.0 would have dominated the marketing landscape in recent years. But that’s not what marketers told us in our last wisdom report. No, it was the basics — the most fundamental marketing practices — that helped marketers achieve success in a questionable economy.

In 2010, you sowed the seeds of “back-to-basics” efforts, all centered on communication, and built forward-thinking campaigns around them. From stories of elaborate, innovative social media outreach, to the most basic expressions of thanks, it was clear that communication – both internal and external – was a foundation of your 2010 marketing efforts.

Below are some of the memorable entries from last year’s report. Read on to see if last year’s wisdom still proves valuable as you prepare for 2012.

Read more…