The Indefensible Blog Post: Actually, the old rules of marketing are pretty good
Sometimes it’s helpful to challenge the model. And from time to time here on the MarketingSherpa blog, I’ll risk alienating my marketing blogger colleagues by publishing a post that calls into question what everyone else is writing about.
Ah, who am I kidding, I love stirring up the pot.
Today I want to talk about the “Old Rules of Marketing.” If you listen to the conventional wisdom, the old rules of marketing are dead, and there are absolutely new, ingenious, never before-thought-of ways that we’re supposed to market.
So I went up into my attic, dusted off my trusty tome “Ye Olde Rules o’ Marketyng” (picture one of those scenes where Indiana Jones opens a crypt that’s been closed for centuries) and I found…
Well…
Actually, the old rules of marketing are pretty darn good. See, all this digital stuff is pretty cool, and has certainly changed a lot of things. But we – you, me, and the other 6 billion or so inhabitants of our planet – are pretty darn similar to the people that came before us. Human nature has not changed as quickly as communication technology.
After all, in the end, “People don’t buy from websites, people buy from people” as Flint McGlaughlin, Managing Director, of MECLABS has said.
Sure the media you use to communicate with your potential customers may have changed, but the fact that you are communicating with potential customers has not. So let’s take a look at some of the old rules of marketing that I learned when I was just an eager young marketing pup, and see what you can still learn from them today … Read more…
