Posts Tagged ‘PR’

List of Tweeting Brands May Push You off Fence

January 22nd, 2009

More marketers are testing the world of Twitter and shaping their strategies. Last week we reported how a unique discount retail site, Woot, is using Twitter to promote products.

Then I came across the mother of all lists of brands on Twitter. The list has more than 200 links to feeds run by fast food companies, manufacturers, hoteliers, eretailers, airlines, publishers and many more. The companies are as large as GM and as small as online startups.

Read more…

Introducing MicroPR: A Twitter Resource For PR Professionals

December 2nd, 2008

Finally, finally, finally. I’ve been waiting for someone to enlighten me about the ways journalists and PR professionals are using Twitter to interact with each other. Thanks to the launch of a new Twitter resource called MicroPR, I can  really see the value.

MicroPR was developed by Brian Solis, Stowe Boyd, and Christopher Peri. Here is a quick guide provided by Brian’s blog post:

  • Journalists, bloggers, and analysts, send a tweet to @micropr ( with what you need help with. The PR subscribers will read it and only those who can help will respond. Always start your message with @micropr.
  • PR, follow @micropr to monitor the inbound requests from the media and to determine how you can help. This is a listening and response service for you, not a broadcast channel. Do not send a message to @micropr unless you need the assistance of the PR community.
  • If you want to refer to micropr on Twitter, please use the hashtag, #micropr.

It didn’t surprise me to find out that Brian was a key player behind this wonderful tool. He is the person who inspired me to write, Essential Guide to PR 2.0: Social Media Dos, Don’ts. Thanks to him for allowing me to interview him for that article.

I should also mention, this tool reminds me of Help A Reporter Out (HARO) created by Peter Shankman. The idea is similar though Peter uses a different medium, namely email, to get requests from journalists to a list of experts and PR professionals.

For more information on HARO, check out the Fame article I wrote in March. Check out MicroPR as well. Both wonderfully useful tools from innovative thinkers. Thanks guys!

Marketing To Teens: Social Media Is A Crucial Element

November 24th, 2008

Teens are using social network sites, video-sharing sites, online games, iPods, and mobile phones. That’s no news flash.

What’s new is a study of 800 interviews with youth and their parents that has shed light on why young people use digital media. Here are the major findings:

Read more…

Avoid PR Bombs in Social Media

November 14th, 2008

Just in case you needed another reason to monitor social media, the Economist had a quick article last week about two airlines’ response to PR bombshells that detonated on Facebook.

The airlines’ staff members were joking about cockroaches on board and smelly passengers–not exactly good PR. The companies discovered the comments only after customer complaints and press reports started coming in.

Monitoring social media–like blogs, social networks and bookmarking sites–gives you a good idea of your company’s online reputation. And it will help you find employees badmouthing the company before your customers do.

Monitoring is only part of the solution, though. You need to have policies against disparaging the company, and you need to remind your staff that what they say online stretches across the planet.

On a side note, I’m starting to think that monitoring social media can have amazing benefits. Alan Scott, CMO, Dow Jones, told me in a recent interview that Dow Jones identifies trends and customer preferences by crunching data from its social sites and others across the Web. That’s a heck of a way to judge your market.

Make Social Media Part of PR Strategies

November 14th, 2008

It hadn’t occurred to me that most brands and companies large to small are embracing social media or at least thinking about it. It hadn’t occurred to me until I spoke with Rob Merritt, Senior VP and Director of CKPR, one of the largest independent public relations firms in the U.S.

He said during an interview for a Fame article:

“From a PR standpoint I don’t think we execute a PR program right now that doesn’t have an online component and some kind of social media aspect to it.”

In this case the article was about a campaign his company did for AirTran involving a YouTube contest, stunts, and traditional PR to grab the attention of the college-age demographic.

I know it’s only anecdotal evidence that social media is taking a strong hold. But I can say that based on several interviews I’ve conducted with PR staff at companies and agencies social media is almost always part of the marketing or PR strategies.

And if you want to reach younger generations with your company’s message, it’s almost imperative.

Back Up Your Green Messages by Flexing Your Muscle

November 5th, 2008

Here is my second post on how you can help back up your green marketing message by lowering the carbon footprint of your company. Tips were provided by Tim Sanders, Author, Saving the World At Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference.

This post suggests ways to get your business partners to follow your lead and how to cut your shipping emissions.

You can only reduce your carbon emissions to a point. After that, you have to influence others to continue to reduce your impact on the planet. Some companies have calculated the emissions reductions they’ve convinced others to take and realized that it’s more than offset their company’s total carbon footprint, Sanders says. Technically, they’re operating at zero emissions.

-> Suppliers and media providers

If you’re a major advertiser at a publication, or a major account for a supplier, you can leverage your relationship to encourage them to go green.

Tell the magazine you’re thinking of moving your account to a magazine published on recycled paper. Tell the shipping company you’re considering switching to a competitor who uses a truck idling system that cuts down on emissions. You might help push them into green efforts.

-> Choose partners carefully

You can also choose to work with greener companies in the future. This will prevent straining any current relationships and will help support your company’s green claims.

Although, not related to printing, overnight shipping is integral to the PR industry. PR reps often have “overnight syndrome,” Sanders says. If you’ve got the disease, curing it can go a long way toward making your company greener.

“An overnight shipped package has 12 times the environmental impact of a ground-shipped package,” Sander says. “If you can’t reduce your overnight shipping by 80%, you need to take a time management course.”

Talk the walk: If your company is making genuine efforts to have a smaller impact on the environment, publicize it. It will make your customers feel better about choosing your brand, may attract new customers and you can influence others to follow in your footsteps.

Do not be afraid of activists’ charges of green washing. The best way to avoid a controversy is to always be straightforward and truthful in your claims. If you’re making a genuine effort, explain it without overstating it.

Make Employee Relations No. 1 Priority in Economic Crisis

October 16th, 2008

What are the most pressing issues facing PR professionals today? Garnering better internal communications should be one of them. Read more…

PR Tips: What Bloggers Want

August 26th, 2008

PR misses the mark when it comes to pitching bloggers. It’s a complaint I’ve heard over and over again in almost every blog-centric interview for MarketingSherpa’s Fame newsletter.

Complaints range from how much bloggers hate receiving cut-and-paste press releases to how often the press releases are off topic. I think this confirms the conclusion: PR isn’t about pitching press releases any more. It’s about building relationships.

Read more…

‘Black Hat’ PR: Buying Your Placements

August 6th, 2008

There’s a ‘black hat’ marketing technique that predates search marketing, search engines and the Internet itself. It’s buying press. We’re all familiar with it.

Publishers try to avoid compromising editorial integrity at all costs, I thought.  But maybe I’m naive. A recent AdvertisingAge article on buying press says otherwise.

Read more…

Crafting a Sexy, Green, Toxic, Secret Press Release

July 2nd, 2008

A story about toxic shower curtains was catapulted to national news because of a well-crafted, well-timed press release, according to The New York Times. The story, loaded with tips on writing better press releases, show the power of PR.  Read more…