Inbound Marketing: 15 tactics to help you earn attention organically
Often, the best ideas for our content come from the MarketingSherpa audience, such as this note I received from Steve, “There was a very good graphic in a recent post from Rand Fishkin. I think it would be interesting for you to add some ‘quantitative metrics’ to this.”
Let’s take a look at that graphic …
I reached out to Rand, who is the CEO of Moz, to get a little background on the chart, which looked almost like a yin and yang of modern marketing to me.
“The items in red aren’t necessarily all terrible things you shouldn’t do,” Rand said.
“Interruption marketing can be well done, but as the graphic notes, there’s no flywheel effect generating momentum, and these channels/tactics, on average, lead to higher costs of customer acquisition. In some markets and for some companies, that may be a fine tradeoff, but it should always be a conscious one,” he explained.
Today on the MarketingSherpa blog, we’re providing a mixture of quantitative metrics, case studies, how-to articles and other resources to help you improve your own inbound marketing efforts by learning more about how your peers are effectively using these tactics …
SEO & PPC
Local search has had the biggest positive impact on marketing objectives, with 54% of marketers indicating so, according to the MarketingSherpa SEO Marketing Benchmark Survey.
Opt-in Email Lists
Only 39% of marketers maintain an opt-in only subscriber list.
Authoring Books / Print Media
Supporting / Sponsoring Events
To drive email list growth, 47% of marketers are using offline events.
How Pabst Blue Ribbon Reversed a 20-Year Sales Decline With Underdog Event Marketing – Read how the team was able to boost sales by 15%
Press & Public Relations
Press releases are used by 72% of medium-sized companies as part of their content marketing mix.
How to Use Forums to Become a Thought Leader: 10 Steps to Make Your Brand Stand Out – Read how Callidus grew software users from 0 to 29,000 in 18 months.
Blogger relations is an effective social media tactic for one-third of marketers.
For inbound marketing, 84% of marketers consider blogs at least somewhat effective.
Earned Social Media
Social media is used by 72% of marketers for lead generation.
Word of Mouth & Viral Marketing
29% of very experienced marketers say viral marketing is good for branding.
Content Creation & Marketing
Content creation is the most effective SEO tactic, according to marketers, with 92% listing it as very effective or something effective.
Organic App Store Visibility
Mobile apps are used by 24% of large companies as part of their content marketing mix.
Online video is used by 54% of medium-sized companies as part of their content marketing mix.