Here’s a handy tool for real estate marketers. Walk Score™, launched in July 2007, allows users to type in an address and discover what amenities – as in restaurants, grocery stores, bars, retail shops, libraries, movie theaters – are located within walking distance. Read more…
When I spoke to Christopher Barger, manager of GM’s FastLane blog, the other day about best practices in managing corporate blogs for a MarketingSherpa article, something that struck me was just how hard it is for these managers to find employees within their companies who are willing to blog on a regular business.
It’s not something we at MarketingSherpa have to worry about too much because most of us are writers. But I’d imagine it’s something many blog managers struggle with.
Measuring influencer reach and blog impressions is probably one of the most challenging aspects of entering a Web 2.0 strategy today. So, you created a social media campaign with outreach to influential bloggers. How do you measure the influence it had? Read more…
While interviewing sources for MarketingSherpa’s two-part special report on Marketing to Moms, I had quite a few bits of information that didn’t “fit.” I can’t resist sharing one from Bridget Brennan, Founder of the Female Factor Corporation.
Bridget says there is a lack of attention being paid to divorced moms. In research she conducted for a new book about the rise of female consumers, Bridget discovered that slightly less than half of marriages end in divorce. Yet few marketers target this demographic.
It was interesting to find out that many companies started specific marketing to moms campaigns only during the past five years. The M2Moms Conference and BlogHer Conference launched just three years ago. Agencies large and small started specializing in the mommy market as late as 2003. Read more…
PR misses the mark when it comes to pitching bloggers. It’s a complaint I’ve heard over and over again in almost every blog-centric interview for MarketingSherpa’s Fame newsletter.
Complaints range from how much bloggers hate receiving cut-and-paste press releases to how often the press releases are off topic. I think this confirms the conclusion: PR isn’t about pitching press releases any more. It’s about building relationships.
It’s no surprise that Canada leads the world in online banking usage. It’s a testament to information I found while reporting a two-part special report on marketing to Canadians. They have better access to broadband than the U.S. and Canadians tend to spend more time on the Internet. Read more…
Three weeks ago a co-worker told me about great deals she gets shopping at Target online. It immediately sparked my interest. I never thought of shopping online at a store I could easily drive to. When she told me I could return merchandise purchased online to any of the physical stores … I was sold. Read more…
Some marketers try to test every tactic at least once. If it doesn’t work, they stop. Then in a few months, they try it again. The marketing team at Basement Systems, which sells basement and crawl space waterproofing and other products, does this constantly. Read more…
Realtors are facing tough times, but they’re not giving up. Some are discovering innovative ways to market themselves and their properties. Read more…
