For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising. Read more…
Jacqueline Simpson, Marketing Manager, Tourism British Columbia, and her team are constantly testing their opt-in landing pages for multichannel campaigns. They came upon a particularly outstanding group of findings recently.
I recently talked with Kevin Ertell, SVP E-Business, Borders, who pointed out some very interesting ways that the retailer is integrating its offline and online channels.
Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore. I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.
Most people in the real estate vertical know that RE/MAX is a top buyer when it comes to television ads. The company spends more than $1 billion annually promoting brand awareness through many channels, including television. Read more…
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
The shaky economy looks like it’s having an impact on B-to-B magazines. Revenue declined 6.59% in the first half of 2008, and ad pages fell 9.36%, according to the latest Business Information Network report from American Business Media
Organizing an eretail site based on best practices—like with categories and search features—gives you a solid foundation to work from. But it’s not a particularly interesting discussion topic.
Here’s a handy tool for real estate marketers. Walk Score™, launched in July 2007, allows users to type in an address and discover what amenities – as in restaurants, grocery stores, bars, retail shops, libraries, movie theaters – are located within walking distance. Read more…
Monday was the first day of fall. The weather has turned noticeably colder in Rhode Island. Yup, it’s time to wave good bye to summer and say hello to…Santa?
