Teamwork is essential to any project involving more than one person. Strong teams are more efficient, reliable and create work of higher quality. It’s impossible for your marketing team to be at its best if it’s not working together. Read more…
Most people in the real estate vertical know that RE/MAX is a top buyer when it comes to television ads. The company spends more than $1 billion annually promoting brand awareness through many channels, including television. Read more…
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
No matter how difficult marketing is in your industry right now, folks in real estate probably have it harder. So, I figured: Why not research what’s working in real estate and see if we can apply it elsewhere?
Turns out the secret weapon is what I call “nano-niche” marketing. Read more…
Here’s a handy tool for real estate marketers. Walk Score™, launched in July 2007, allows users to type in an address and discover what amenities – as in restaurants, grocery stores, bars, retail shops, libraries, movie theaters – are located within walking distance. Read more…
Every time I turn on the radio or TV news these days, I have to grit my teeth. Most political sound bites and commercials from the presidential race break a cardinal rule of advertising – saying your competitor’s name.
Ad research has proven, over and over again, that the name people hear is the one they remember. Familiarity breeds comfort. Comfort breeds purchases and, possibly, votes. Read more…
This year, I suspect that marketers are considering becoming consultants more than at any other time in history. It’s due to a confluence of factors, including recession layoffs and insecurities, boomer demographics, and the work-from-home fad.Is consulting for you? Take this quick quiz:
SUMMARY: Networking is a valuable tool for meeting prospects for business relationships. But this tried-and-true marketing tactic can be just as valuable for doing business with old clients as well.
Find out how a professional services firm networks to develop new opportunities with current clients and keeps them even if they move on to a new company. Includes 6 tactics for never losing a client.
Mr. Phinney was a genuinely nice science teacher in my high school. He liked to relax and chat casually with students while not in class. Like many science enthusiasts, Mr. Phinney (or occasionally Phinn-dog) knew a lot of strange things about the world.
Embedding video — you should try it. You can use any one of the millions of videos on YouTube to liven up a blog post for nothing. Just copy the “embed” HTML code, paste it into a blog and bam — content that doesn’t cost a dime.
YouTube’s TOS says you can embed videos in a blog as long as you’re not:
