The heads of Sequoia Capital gave a CEO-only presentation on Oct. 7 that I can describe only as the ‘PowerPoint of doom’. The cover slide even had a tombstone on it.
Last week, private equity firms (e.g., Benchmark Capital) and other major investors (e.g., Ron Conway) followed suit, sending a flurry of doom-laden advisory emails to hundreds of CEOs. Read more…
Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore. I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.
Teamwork is essential to any project involving more than one person. Strong teams are more efficient, reliable and create work of higher quality. It’s impossible for your marketing team to be at its best if it’s not working together. Read more…
Most people in the real estate vertical know that RE/MAX is a top buyer when it comes to television ads. The company spends more than $1 billion annually promoting brand awareness through many channels, including television. Read more…
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
No matter how difficult marketing is in your industry right now, folks in real estate probably have it harder. So, I figured: Why not research what’s working in real estate and see if we can apply it elsewhere?
Turns out the secret weapon is what I call “nano-niche” marketing. Read more…
Here’s a handy tool for real estate marketers. Walk Score™, launched in July 2007, allows users to type in an address and discover what amenities – as in restaurants, grocery stores, bars, retail shops, libraries, movie theaters – are located within walking distance. Read more…
Every time I turn on the radio or TV news these days, I have to grit my teeth. Most political sound bites and commercials from the presidential race break a cardinal rule of advertising – saying your competitor’s name.
Ad research has proven, over and over again, that the name people hear is the one they remember. Familiarity breeds comfort. Comfort breeds purchases and, possibly, votes. Read more…
This year, I suspect that marketers are considering becoming consultants more than at any other time in history. It’s due to a confluence of factors, including recession layoffs and insecurities, boomer demographics, and the work-from-home fad.Is consulting for you? Take this quick quiz:
SUMMARY: Networking is a valuable tool for meeting prospects for business relationships. But this tried-and-true marketing tactic can be just as valuable for doing business with old clients as well.
Find out how a professional services firm networks to develop new opportunities with current clients and keeps them even if they move on to a new company. Includes 6 tactics for never losing a client.
