When customers talk about your brand online, those conversations last for a while. They sit in article comments, in forums and on profile pages, waiting to be spidered by search engines. Every one of those enduring comments is a piece of mini-media that either builds your brand’s credibility or stains it.
One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…
There’s been lots of talk for some time about the convergence of online marketing with the print advertising world. Of course, as this blog has discussed in a past entry, there’s the virtual catalog with its ‘thumb-through-the-pages’ technology. And there’s been new ‘online magazines’ debuting in recent years.
Well, Yahoo! has announced a program designed to target online viewers with display ads that originate from the Web versions of retailers’ newspaper circulars. Now, on its face, this is not entirely new. Specifically, grocery chains, drug stores and other retailers have made their circulars available for printable download.
Realtors are facing tough times, but they’re not giving up. Some are discovering innovative ways to market themselves and their properties. Read more…
The ways to market real estate online seem endless. Blogging is a major part of the equation among the successful online real estate marketers I spoke to for a MarketingSherpa special report on the topic.
What I found, though, is that these marketers face major challenges when it comes to tracking the number of leads coming from blogs. Unless a Web visitor offers an email address to receive more content, there is little real estate marketers can do besides waiting for leads to call and asking how they found them. Read more…
An interview with Rick Keller, COO, Save-R-Planet Kids, a non-profit dedicated to educating children and adults about recycling in Leesburg, FL, yielded an interesting use of blogs in the nonprofit world. Read more…
I think it’s safe to say that Twitter-mania has arrived. In every other interview I do, someone mentions Twitter. Doing a keyword search for “Twitter” in my RSS reader, I found thousands of blog posts about it.
But how does this micro-blogging site help marketers and PR professionals?
Social networking is an interesting topic, so whenever I hear about new ways people are using it I get a little excited. Listen to John Jantsch of Duct Tape Marketing.
John has been blogging about all things practical in marketing for the small business owner for years. After working with roughly 25,000 small business owners throughout his career, John has a pretty solid grasp of what they need. Read more…
The evolution of blogs continues to fascinate me – with marketing and PR pros leading the way in finding innovative uses for them.
Take Todd Defren from SHIFT Communications. He’s recognized as the creator of the Social Media Release. Todd has this idea that companies should create online newsrooms on a blog platform.
MarketingSherpa’s recent Selling Online Subscriptions Summit 2008 in New York City gave scores of takeaways to participants. Here are a few of most consistent messages I picked up from the conference:
