MarketingSherpa Blog

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.

Dear MarketingSherpa: Hi, Daniel Burstein. I appreciate it that you are so warm-heart and nice to offer to help.

Currently, I am a graduate, major in Social Media and Mobile Marketing. I want to seek a Summer Intern in the field of Marketing or Digital Marketing, either full-time or part-time. I am an International student from China.

According to my current situation, do you have some advice to give me? When you are free, could you let me know your suggestions. I am so grateful to hear from you.

Regards,

Dear Reader: Congratulations on your academic achievements and thanks for writing. I assume you are looking for an internship here in the US?

I’ll be honest, the fact that you’re a non-native speaker could be a challenge.

So …

You have to use it to your advantage.

If I were you, I would craft a value proposition statement on the top of your resume, and say how you can combine your American marketing education with your native knowledge of the Chinese market to help American companies penetrate or expand their Chinese presence. That’s just an example. But do some deep, reflective thinking; look at all your peers and decide what your unique value proposition is. What can you bring to a company that no one else can? Then craft that into a concise statement, a personal value proposition, that you can include versions of on your resume, in emails, etc.

Here is some content you might find helpful …

Inbound Marketing: HP turns interns into brand ambassadors with Twitter contest

Marketing Career: Why a value proposition makes marketing “good”

Ask MarketingSherpa: Copywriting for non-native English speakers

What 15,000 Commercial Experiments Reveal about Why People Are Chosen

Best of luck on your journey,

You can follow Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute, on Twitter @DanielBurstein.

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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Categories: Marketing Careers Tags: career search, International Marketing, internships, non-native speakers, Value Proposition