Archive

Posts Tagged ‘christmas’

Holiday E-commerce: Make online shopping a rewarding experience for customers, not just an extension of the holiday hassle

December 1st, 2011
Share

I think it goes without saying that online shopping is no longer just a convenient option for consumers. It’s a retail mainstay, and a key to holiday marketing success.

Wasting no time in supporting this point once again, IBM has just unveiled the findings of its fourth annual Cyber Monday Benchmark, revealing that online spending for Cyber Monday 2011 eclipsed the previous year’s sales  by 33%, and even this year’s Black Friday sales by 29.3%.

As crazy as it can be for consumers, holiday retail is like bacon-flavored manna for marketers. While the online opportunity is huge, it’s crucial to stand out from the crowd, by remembering those who make up the crowd.

You must offer shoppers a thorough, convenient, enjoyable online experience, and promote your shopping experience as part of the holiday solution, not a digital extension of the traditional holiday hassle.

With the growth of e-commerce as a viable alternative to in-store retail, aided by more Web-exclusive discounts, free shipping offers, and the like, you can help boost business by providing an efficient, but personal online shopping experience that ensures your customers will never again long for crowded malls and crazed deal-hunters.

Here are three tips to help make the holidays happy, for your customers and your bottom line.

Read more…

‘Tis the Season for Special Opt-outs!

December 10th, 2008
Share

Granted this is just one consumer’s complaint, but it’s something to think about. A consumer named “Rob” recently was quoted in a Consumerist post about how Amazon ruined his wife’s surprise Christmas gift this year by sending email recommendations about the present after he purchased it.

His wife actually saw a subject line referring to the surprise gift (a TomTom GPS) on the couple’s shared Google homepage enabled with an iGoogle email widget showing recent emails. 

Read more…

Holiday Retailers Getting into Christmas Spirit Already?

September 24th, 2008
Share

Monday was the first day of fall. The weather has turned noticeably colder in Rhode Island. Yup, it’s time to wave good bye to summer and say hello to…Santa?

Read more…