Some of the most interesting moments during any MarketingSherpa Summit come when audience members begin debating an issue among themselves or with a speaker. This year’s Selling Online Subscriptions Summit was no different. Debate flared early on the first day over the best way to handle subscription cancellations.
You’d think we’d know everything about Baby Boomers by now, right? Wrong.
Here some insights about the demographic you may not know. I came across them while completing a case study about marketing to Baby Boomers. Read more…
The new iPhone has me thinking about mobile marketing. After stewing over the differences between PC and mobile, a big difference hit me: GPS.
GPS enables sharp geotargeting. You can use IP addresses to target ads to zip codes, but that’s pretty broad. GPS-enabled phones can pinpoint a customer within a matter of feet.
E-catalogs that are navigated with a ‘virtual thumb’ in the turn-the-page sense have been a hot topic among marketers for quite some time. Do they produce sales? Are they worth the effort? What’s the point of an e-catalog when you have ecommerce?
I have searched high and low for a data-based, Sherpa-worthy Case Study on this very subject. The fact is, proving e-catalog activity creates sales with rock-solid data is difficult. Marketers who think they work only want to talk estimates or anecdotally. Read more…
Shifting alliances and partnerships in the credit card industry create big headaches for sites that use recurring billing. And it’s time to break out the aspirin again.
No one has yet discovered how to turn video-on-demand into a mass market, but that isn’t for a lack of trying.
A spate of recent announcements, rumors and transactions in the VOD market indicate that interest is growing among would-be service providers — particularly DVD rental services planning ahead for a post-DVD world.
After writing a Special Report and a Case Study about online video contests, it’s time to draw a few conclusions about what promotional tactics successfully drive them. Read more…
I think it’s safe to say that Twitter-mania has arrived. In every other interview I do, someone mentions Twitter. Doing a keyword search for “Twitter” in my RSS reader, I found thousands of blog posts about it.
But how does this micro-blogging site help marketers and PR professionals?
Social networking is an interesting topic, so whenever I hear about new ways people are using it I get a little excited. Listen to John Jantsch of Duct Tape Marketing.
John has been blogging about all things practical in marketing for the small business owner for years. After working with roughly 25,000 small business owners throughout his career, John has a pretty solid grasp of what they need. Read more…
You’re a publisher still looking for a podcasting strategy. Or you’re worried about making a big investment of time and resources. You could be sitting on a heap of readily available audio content: Interview recordings your editorial team has made for its print articles.
Reporters typically gather way more information than they can fit into their stories. If those interviews are on tape, you can cull some of the best anecdotes and other information that never made it into print and edit them into podcasts that are relevant to your audience.
