I recently talked with Kevin Ertell, SVP E-Business, Borders, who pointed out some very interesting ways that the retailer is integrating its offline and online channels.
What are the most pressing issues facing PR professionals today? Garnering better internal communications should be one of them. Read more…
Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore. I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.
Teamwork is essential to any project involving more than one person. Strong teams are more efficient, reliable and create work of higher quality. It’s impossible for your marketing team to be at its best if it’s not working together. Read more…
Most people in the real estate vertical know that RE/MAX is a top buyer when it comes to television ads. The company spends more than $1 billion annually promoting brand awareness through many channels, including television. Read more…
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
Online marketing has changed a lot in the last seven years. But by how much? Google gives us a little insight today by opening up its index from 2001 in honor of its 10th birthday.
The shaky economy looks like it’s having an impact on B-to-B magazines. Revenue declined 6.59% in the first half of 2008, and ad pages fell 9.36%, according to the latest Business Information Network report from American Business Media
No matter how difficult marketing is in your industry right now, folks in real estate probably have it harder. So, I figured: Why not research what’s working in real estate and see if we can apply it elsewhere?
Turns out the secret weapon is what I call “nano-niche” marketing. Read more…
Organizing an eretail site based on best practices—like with categories and search features—gives you a solid foundation to work from. But it’s not a particularly interesting discussion topic.
