Online marketing has changed a lot in the last seven years. But by how much? Google gives us a little insight today by opening up its index from 2001 in honor of its 10th birthday.
The shaky economy looks like it’s having an impact on B-to-B magazines. Revenue declined 6.59% in the first half of 2008, and ad pages fell 9.36%, according to the latest Business Information Network report from American Business Media
No matter how difficult marketing is in your industry right now, folks in real estate probably have it harder. So, I figured: Why not research what’s working in real estate and see if we can apply it elsewhere?
Turns out the secret weapon is what I call “nano-niche” marketing. Read more…
Organizing an eretail site based on best practices—like with categories and search features—gives you a solid foundation to work from. But it’s not a particularly interesting discussion topic.
Most nonprofit organizations I’ve talked to have two core marketing missions: to solicit donations and get out the message. They need the funds to continue operating, and they need to get out the message to have an impact.
I’ve also noticed that many nonprofits have less-than-stellar marketing. This is not a slight to nonprofit marketers. I think they just lack time and resources, not ability. We have written case studies about nonprofit marketers doing very interesting things and finding success.
Here’s a handy tool for real estate marketers. Walk Score™, launched in July 2007, allows users to type in an address and discover what amenities – as in restaurants, grocery stores, bars, retail shops, libraries, movie theaters – are located within walking distance. Read more…
Every time I turn on the radio or TV news these days, I have to grit my teeth. Most political sound bites and commercials from the presidential race break a cardinal rule of advertising – saying your competitor’s name.
Ad research has proven, over and over again, that the name people hear is the one they remember. Familiarity breeds comfort. Comfort breeds purchases and, possibly, votes. Read more…
Monday was the first day of fall. The weather has turned noticeably colder in Rhode Island. Yup, it’s time to wave good bye to summer and say hello to…Santa?
Last year, numerous email marketers used Halloween to spike their open and clickthrough rates and drive sales. But the most important thing that industry observers saw in their inboxes was that this mini-season isn’t just for seasonal marketers with tight product niches. Read more…
Jumping onto a bandwagon can carry you, but it hurts a lot when you’re thrown off. Marketing fads — like green, cost effective or energy efficient — do not matter. Marketing claims need to be factual or you’ll be thrown off the wagon.
