Online marketing has changed a lot in the last seven years. But by how much? Google gives us a little insight today by opening up its index from 2001 in honor of its 10th birthday.
Organizing an eretail site based on best practices—like with categories and search features—gives you a solid foundation to work from. But it’s not a particularly interesting discussion topic.
Most nonprofit organizations I’ve talked to have two core marketing missions: to solicit donations and get out the message. They need the funds to continue operating, and they need to get out the message to have an impact.
I’ve also noticed that many nonprofits have less-than-stellar marketing. This is not a slight to nonprofit marketers. I think they just lack time and resources, not ability. We have written case studies about nonprofit marketers doing very interesting things and finding success.
Monday was the first day of fall. The weather has turned noticeably colder in Rhode Island. Yup, it’s time to wave good bye to summer and say hello to…Santa?
Jumping onto a bandwagon can carry you, but it hurts a lot when you’re thrown off. Marketing fads — like green, cost effective or energy efficient — do not matter. Marketing claims need to be factual or you’ll be thrown off the wagon.
Partnering with your competition can make for tense relations. You’re supposed to be working together, but you’re going after the same market with the same product. It can get confusing.
The Internet has opened up the entire world to retail marketers. Anyone who can reach a computer to go online can buy your product.
Global ecommerce marketing has a lot of challenges, though, like translation. Unless you have a team of translators on staff, you’re going to need some help localizing your marketing copy.
Here is some advice from Larry Arnold, Manager, Consumer Technology Publications, Garmin, that could help you organize a diverse translation process.
My parents and I went to a day game at Fenway Park the other day. Early in the game we were sitting in the bleacher seats, baking in the sun, when a photographer crept up and snapped our picture. He handed my mother a card with a special code and told us we could go to the Red Sox website to see the photo.
Getting “free stuff” makes me feel good about a brand. Many of us feel the same way. And all we have to do is give up a phone number or a mailing address.
