Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely
We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.
Dear MarketingSherpa: Thanks for the great resources. I have been in touch in the hopes of getting some direct support around our value proposition.
We’ve taken insights from the Value Proposition course (and Flint’s new book) and redesigned our site (note, we haven’t yet implemented these new designs).
Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition be presented? Is it typically done on the homepage? Do you have examples of companies successfully implementing the value proposition in this way? How did they guide users through the value prop from the homepage?
Thanks so much for your insights!
Dear Reader: Thanks for your email, and glad to hear you’re working on getting some direct support.
I’m also glad to hear you’ve taken some insights from the value prop course and Marketer as Philosopher book for your site redesign. If you’d ever like to share some of that work publicly to help other marketers and product managers and get some recognition for you and your team, please let me know. Happy to consider it for a MarketingSherpa article. Here are some examples: