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Posts Tagged ‘targeting’

B2B Marketing: 74% challenged by generating high-quality leads

January 25th, 2013
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On the latest episode of Marketing Research in Action, Milap Shah, CEO, NexSales, discusses research from the MarketingSherpa B2B Marketing Benchmark Report

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Public Relations: 5 tactics for getting your message to the media

February 21st, 2012
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Several weeks ago, my B2B newsletter article — Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261% — was a case study featuring Commtouch, an Internet security services company based in Israel.

Commtouch’s marketing team was able to leverage its internal subject matter experts — in this case, data analysts — to create valuable content and grab the attention of traditional media and influential bloggers in its field.

Like many MarketingSherpa interviews, I had more good information than could fit into the article. The source for the article, Rebecca Steinberg Herson, Vice President, Marketing, Commtouch, provided five excellent tactics for getting your content marketing material out into the wild.

Without further ado, here are Rebecca’s very actionable tactics:

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What’s In Store For Newspapers?

January 29th, 2009
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While talking to Gary Meo, Senior VP at Scarborough Research, about new metrics for measuring newspaper audiences, I couldn’t help but ask: What are his thoughts about the future of newspapers and what they need to do to survive.

Gary’s job is to oversee consumer behavior surveys in 81 local markets. His company works with 241 major newspapers in the industry to determine audience size and demographics. Read more…