So, you have low blog engagement or a handful of loyal followers that you were expecting to blossom into a world-wide audience — but it’s just not happening.
I’m not an expert content writer or blog wiz. However, working at MarketingSherpa has given me insights that I would not have otherwise about what can make certain pieces of content successful while others flop.
Here are three common mistakes to keep in mind as you structure your individual blog posts and also determine your blogging strategy:
1. It’s all about you
The biggest mistake that content creators can make is centering their blogs on themselves.
They open with a relevant, beautiful challenge that the audience is facing, and then they ruin a perfectly good opening by presenting their product as the flawless solution — or their service as an end-all-be-all to those interested in a DIY experience. Content consumers aren’t looking for a reason to buy from you. They are looking for a resource to solve problems.
Be real, be relevant and be genuine. Make sure that your blog humanizes you, and explain how your audience can learn from, and apply, your mistakes to their own campaigns.
Lastly, edit — grammatically and for content. Even the world of food bloggers (which I frequent) knows that the audience really only cares about how much salt is too much salt and why cream of tartar really makes a difference in the cookie recipe rather than just adding more baking soda. The annoyingly long charming story about your grandmother’s old pickup truck isn’t a necessary preamble for what I’m really interested in below.
Remember, every sentence should justify the reason as to why your post is solving the problem that your audience faces. It’s about them.